Iron Mountain Product Marketing Manager, Strategic Partnerships (Remote / Virtual) in Remote, Texas
At Iron Mountain we protect what our customers value most, from the everyday to the extraordinary, while helping them bridge the physical and digital world. Our people have the opportunity to bring their creativity to a workplace that thrives on change. Here, you will be part of a team that doesn’t just embrace what’s exceptional. It creates exceptional.
This position is remote, work from home.
Are you a marketer with direct experience with strategic partners designed to drive revenue growth and expand relationships with a common set of clients? Iron Mountain is seeking a dynamic Marketing Manager to lead the strategy and implementation of development and growth initiatives for Iron Mountain’s Strategic Partnerships program.
You will serve as a dedicated chief marketer to the Strategic Partnerships team and will be foundational to the teams mission to develop new partner relationships and find new ways to grow revenue with the existing partner base. Working closely with account aligned sales leaders, with support from internal marketing resources, you will collaborate closely with the strategic partners to develop marketing campaigns and sales tools; increase brand awareness, create demand for Iron Mountain’s products and services, enable partner selling efforts, and drive revenue from partners.
If you are passionate about finding new and creative ways to reach end users through partner relationships, then this is the perfect role for you!
Primary Responsibilities Include
Be intimately familiar with each partner’s business, growth priorities, value prop, and customer needs in order to create effective programs and campaign assets.
Build a strong working relationship with the partner’s marketing team to appropriately develop custom sales and marketing programs and assets.
Lead efforts to identify, engage with and develop new potential partnerships.
Own the sales enablement, marketing and communications strategy for the success of each partner.
Develop, implement and manage sales enablement and marketing programs that create awareness and demand for Iron Mountain products and services.
Create and manage a portfolio of customized sales tools, communication assets and marketing collateral. Depending on the partner, this might include sales training materials, product sheets, in-store signage, social media content, newsletters and more.
Support new product launches via the channel, including strategic planning and project management, training development, collateral creation and communications strategy.
Represent the company at industry and partner tradeshows and conferences.
Set metrics for efforts, using analytics and data to continually improve programming.
Manage within a defined marketing budget, allocating appropriate resources across partners and providing input to the annual budgeting process.
Define process and standards for how Iron Mountain on-boards, trains, and regularly communicates with partners for improved engagement and success.
Seek ways for the Strategic Partnerships team to accelerate and scale its sales and marketing tools and programs.
Qualifications / Requirements Include
Bachelor’s degree in Marketing or Business is required, with 5+ years’ experience in B2B Marketing, Account Based Marketing, or Strategic Partnerships/Channel Marketing in a service-based business.
Candidate must be comfortable working directly with partners and end users, possess excellent interpersonal skills, and have a demonstrated ability to develop credibility with customers.
Proven experience creating and implementing effective sales enablement and marketing programs that increase brand awareness, generate demand, and drive revenue.
Experience with strategic partnerships and demonstrated ability to enable those partners.
Critical thinker, possessing strong analytical skills and a performance mindset.
Must have strong communication skills and able to work across cross-functional teams.
Strong attention to detail and ability to execute on multiple priorities in a fast-paced environment. Strong project management skills required.
Creative thinker and data driven problem solver.
Category: Marketing Group
Iron Mountain is committed to a policy of equal employment opportunity. We recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law.
To view the Equal Employment Opportunity is the Law posters and the supplement, as well as the Pay Transparency Policy Statement, CLICK HERE