Iron Mountain Director of Brand and Media (Remote/Virtual) in Remote, Massachusetts
At Iron Mountain we protect what our customers value most, from the everyday to the extraordinary, while helping them bridge the physical and digital world. Our people have the opportunity to bring their creativity to a workplace that thrives on change. Here, you will be part of a team that doesn’t just embrace what’s exceptional. It creates exceptional.
The primary role of the Director of Brand Marketing is to lead the brand marketing team and oversee all brand marketing activities, media planning, and purchase, and to lead the Social Media team and video production. In this position, the Director of Brand Marketing and Media defines the team’s vision and instills it in all levels to make up part of the working culture.
The Director of Brand Marketing and Media also leads the following: the development and refinement of the brand’s messages and creative designs to attract new and existing customers; the go-to-market planning and drives cross-functional collaboration within the Local marketing teams and business; serves as a primary marketing point of contact with the external business partners, enabling strong, collaborative working relationships.
The candidate will be part of the global Brand, Communications, and Digital team integrated into the marketing team and reporting directly to the VP of Marketing and Communications.
Strategy: Plays a leading role in the establishment of the business’s brand-building strategies across all channels. This is done in collaboration with key brand marketing departmental leaders. Additionally develops weekly/monthly/annual brand marketing strategies and monitors the performance of those strategies in order to make necessary updates and improvements. Also creates messaging strategies for key segments and provides necessary brand and communications assets.
Analytics: Manages and maintains program-specific research efforts inclusive of customer insights, segmentation, competitive intelligence, industry trends, and developments. Manages the team budget and keeps updated the rest of the marketing stakeholders on the performance of brand marketing program initiatives, their progress, and results. This is for the purpose of the formulation of new brand strategies, improvement of existing brand strategies, and the capitalization of the brand on any emergent opportunities.
Collaboration: Is a highly collaborative position and, as such, this person partners with the regional marketing leads, demand generation, sales enablement, comms, the IT department, and other marketing department teams in the development, deployment, and enhancement of strategies across the program website, digital and social media, email campaigns, SEO/SEM, etc.
Also works with the Public Relations team in order to gain traction in media outlets that play a major role in furthering brand awareness efforts.
Knowledge/Creativity: Is also tasked with keeping up with and understanding industry best practices and emerging strategies that will keep the brand marketing up to date and ensure the business a competitive edge in brand awareness, consumer acquisition, and retention. He also has the responsibility of developing new creative, innovative, and out-of-the-box approaches in applying the business’s messages. It’s constantly honing skills and developing a deep understanding of consumer mindsets and barriers to brand marketing and subsequently offering the department creative and sustainable solutions.
Other Duties: The Director of Brand Marketing and Media also performs other duties as he or she deems necessary in the execution of his duties and other duties as delegated by the VP of Marketing and Communications
Education: Degree in Marketing, Business Administration, or any other related field. An equivalent of this educational requirement in working experience is also acceptable for the position.
Experience: A candidate for this position must have had at least 10 years of working experience developing creative and innovative marketing strategies that heavily leverage offline and online mediums/channels in facilitating effective brand marketing programs and messages, preferably working in the position of Brand Marketing lead
The ideal candidate must also have had experience in demand generation marketing tactics and strategies in addition to having vast experience in digital marketing channels and tactics inclusive of display advertising, SEM, social media, email, and so forth. A suitable candidate will have vast proven and successful experience managing a marketing team from the conceptualization of a strategy to its close.
The candidate will also have proven and successful relationship-building skills, having the ability to leverage partnerships across the business as well as externally.
Analytical Skills: Analytical skills are imperative for this position and a candidate must, therefore, portray an ability to enable data-driven decisions and show deep interest and comfort working with ROI and metric-driven models.
Communication Skills: The candidate will also possess superior communication skills and must display comfort interacting with senior executives and external business partners. The efficiency of the brand marketing team is highly dependent on the Director’s clarity in the conveyance of information and instructions down the line. These skills will also be necessary for the delivery of reports and presentations to the VP of Marketing and Communications and the rest of the marketing team, relevant stakeholders, and external partners. The candidate must demonstrate sufficient skills that will enable him to tailor even the most complex messages in clear, understandable, and convincing terms.
Interpersonal Skills : A candidate for this position must demonstrate exceptional problem-solving skills, have an entrepreneurial spirit and passion for the brand as his own, have exceptional organizational skills, be detail orientated, be a strategic and creative thinker with a keen eye for detail, display comfort working in cross-functional settings both as a leader and a player, have an ability to think outside of the box and find creative and unorthodox program solutions that give the brand its edge.
The candidate must also be able to prioritize and complete multiple projects in a timely manner, be self-motivated and proactive, and display composure and calmness under stress and uncertainty while inspiring the same in others.
Leadership/People Skills: A candidate for the position must possess exceptional leadership skills, being able to move and inspire a cross-functional group, leading it into a unified direction and with a common vision. People skills will also guarantee that he is able to establish meaningful and long-lasting relationships with other people.
WHAT'S IN IT FOR YOU?
Be part of an ever-evolving global organization focused on transformation.
Have a support system where you have a safe place to voice your opinion and share feedback.
Open space to be creative, strategize, brainstorm and plan for future success.
Global connectivity to learn from 26,000+ teammates across 52 countries.
Be part of a winning team who embrace diversity, inclusion and our differences.
Category: Marketing Group
Iron Mountain is committed to a policy of equal employment opportunity. We recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law.
To view the Equal Employment Opportunity is the Law posters and the supplement, as well as the Pay Transparency Policy Statement, CLICK HERE