Iron Mountain Field Marketing Manager - Turkey and North Africa in İstanbul, Turkey
At Iron Mountain we protect what our customers value most, from the everyday to the extraordinary. We build customer value around the world with a passion for preserving the physical, transforming the digital, and respecting the environmental. We pioneered the industry for global records and information management and have established some of the best customer relationships in the industry with 95% of the Fortune 1000 companies among our 225,000 loyal customers. Here, you’ll bring your expertise and creativity to a workplace that thrives on continuous improvement. Here, you’ll be part of a global workforce that embraces the differences among us. And here, we’ll encourage you to Climb Higher for the benefit of our customers and each other. There is so much more, but enough about us. We can’t wait to hear about YOU.
We are looking for a new colleague for our Field Marketing Manager, Turkey & North Africa position who will be responsible for effectively deploying marketing initiatives and plans into the commercial organisation. This dynamic and challenging position will interact with all levels of the local commercial organisation, the global corporate marketing organisation, and local leadership. The Field Marketing Manager will develop strategic marketing plans, aligned to local and corporate business priorities, and oversee implementation of integrated multi-touch marketing campaigns, including inbound and outbound tactics. The aim of the role is to develop the marketing pipeline and to deliver leads to sales that will lead to revenue across the entire product portfolio.
The main focus of the role will be on the Turkish market, with general support across Morocco and Algeria in North Africa.
The role includes managing local vendors, and leading local activation of global marketing initiatives including digital marketing, virtual and physical events, and content syndication and owning lead generation. The Field Marketing Manager is accountable for planning and budget oversight for all the field marketing activities in the region, in partnership with other members of the Regional Marketing team.
What will you do:
Marketing generated leads, sales opportunities and bookings; cost of campaigns, number of deals sourced by marketing as a % of total pipeline and total booked revenue.
Establish and run a smooth operating rhythm of measurable campaign that drive revenue through sales teams
Create and execute integrated marketing programs (incl. events, email, web, social) mapped to the buyer journey
Develop and implement pipeline acceleration programs jointly with sales
Drive innovative customer demand strategies in partnership with other members of the Regional Marketing Team (e.g. cross and upsell, ABM, inbound and acceleration strategies).
Partner with marketing support teams to leverage their expertise, infuse best practices into marketing activities, and facilitate campaign execution
Proactively engage with the Turkish, Moroccan, Algerian and wider Middle East commercial leadership and sales teams to coordinate, communicate, and optimize the impact of marketing activities (aligning marketing with their business priorities)
Forecast, measure, analyse and report on impact of activities (on operational, campaign and tactical level)
Select and manage events (sponsored and hosted) to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement and response rates
Communicate and educate the sales team regarding new and planned marketing activities
Evaluate, select and manage vendors that contribute to local demand creation programs (incl. events services, direct mail providers, content syndication providers, telemarketing agencies, and list brokers).
The role’s effectiveness will be measured on:
Achievement of Turkish Marketing pipeline, revenue targets and KPIs, including conversion rates for Marketing Qualified Leads and conversion rates associated with tools throughout the buy cycle.
The top-level EMEA Marketing pipeline, revenue targets and KPIs.
On-time and on-budget delivery of programs, campaigns, and projects.
What you will bring to the role:
English, Turkish and/or French Language Fluency at native or near-native proficiency
Highly experienced in the development of integrated marketing programs and demand creation activities
Knowledge of marketing and communication principles, practices, and techniques
Affinity and knowledge of Digital Marketing channels and tactics
Highly collaborative with the ability to manage and consult with multiple stakeholders
B2B sales cycle and how to identify opportunities to maximise demand creation, pipeline contribution and sales opportunity acceleration
Critical thinking, problem solving and analytical skills
Project and Program Management
Ability to manage multiple complex projects and strategically prioritise with a high degree of autonomy and professionalism
Be able to operate under pressure and meet deadlines
Excellent verbal and written communication skills, exceptional interpersonal skills
Must be comfortable being a self-starter, working independently, and creating concrete plans with input from a variety of sources
What we offer:
Be part of an ever evolving global organization focused on transformation and innovation.
A support system where you have a safe place to voice your opinion, share feedback, and be your true authentic self.
Global connectivity to learn from 26,000+ teammates across 52 countries.
Be part of a winning team who embrace diversity, inclusion, and our differences.
Competitive Total Reward offerings to support your career at Iron Mountain, family, personal wellness, financial wellbeing.
The possibility of working from home.
Iron Mountain Incorporated, founded in 1951, is the global leader for storage and information management services. Trusted by more than 225,000 organizations around the world in approximately 50 countries, Iron Mountain stores and protects billions of valued assets, including critical business information, highly sensitive data, and cultural and historical artifacts.
Providing solutions that include information management, digital transformation, secure storage, secure destruction, as well as data centers, cloud services, and art storage and logistics, Iron Mountain helps customers lower cost and risk, comply with regulations, recover from disaster, and enable a digital way of working.
Our Cores Values and Code of Ethics are our north star. They provide a solid base for how we do business and behave every day, so each one of us can experience exceptional.
If you have a physical or mental disability that requires special accommodations, please let us know by sending an email to email@example.com. See the Supplement to learn more about Equal Employment Opportunity.
Iron Mountain is committed to a policy of equal employment opportunity. We recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law.
To view the Equal Employment Opportunity is the Law posters and the supplement, as well as the Pay Transparency Policy Statement, CLICK HERE