Iron Mountain VP, Marketing Strategy, Planning and Operations in Boston, Massachusetts
At Iron Mountain we protect what our customers value most, from the everyday to the extraordinary. We build customer value around the world with a passion for preserving the physical, transforming the digital, and respecting the environmental. We pioneered the industry for global records and information management and have established some of the best customer relationships in the industry with 95% of the Fortune 1000 companies among our 225,000 loyal customers. Here, you’ll bring your expertise and creativity to a workplace that thrives on continuous improvement. Here, you’ll be part of a global workforce that embraces the differences among us. And here, we’ll encourage you to Climb Higher for the benefit of our customers and each other. There is so much more, but enough about us. We can’t wait to hear about YOU.
The VP of Marketing Strategy, Planning and Operations is an experienced strategy, operations and cross-functional leader, working with our Head of Global Marketing and the Marketing Leadership Team to drive strategic initiatives, programs and outcomes across the global marketing organization. Reporting directly to the Head of Global Marketing, you will work closely within marketing and cross functional teams (business units, regional sales teams, IT, operations) to define integrated GTM plans and strategies that achieve results. The results of your work will enhance market reputation, build customer relationships and drive additional revenue.
Strategy & Planning : Iron Mountain is an expanding global enterprise comprising business units, sales & operations and support functions. Your team will build bridges with all relevant stakeholders (mostly BUs) to build integrated marketing frameworks to achieve pipeline, bookings and EBIDTA results. You will lead the annual planning cycle on behalf of Global Marketing, and create an annual and quarterly marketing calendar that shows points of intersection and dependencies, and ensure all parties are on the same page and rowing in the same direction. You will be accountable for budget forecasting and accuracy, working alongside your finance business partner(s). In addition to annual planning, you will work closely with the Head of Global Marketing to develop a long range vision for improving marketing capabilities and performance.
Marketing Operations and MarTech : ensure we run a modern, integrated tech stack to enable personalized, automated and scalable marketing and demand generation, and is fully integrated with sales CRM/SFA for closed loop visibility and joint success. Lead routing, scoring, etc.
Analytics/MROI : accurately project and measure marketing outcomes through multi-touch, omni-channel media attribution and media mix modeling. Ensure our channels are optimized and that tactics and content works. Your team, and the dashboards, analytics and data you create, will be consumed by marketing and other executives as the single source of truth for how marketing is performing for the business.
CX/NPS : your team is accountable for improving our customers’ experience and likelihood to recommend us as a precursor to achieving our long term growth goals. This spans collecting voice of the customer feedback; providing the business with insights; and working with them to develop CX-improvement plans that improve CSAT and NPS.
Analyst Relations : a new function at Iron Mountain, your team will “influence the influencers” by ensuring 1) Iron Mountain gets the information we need from analysts or advisors to make better/faster/smarter business decisions; and 2) we are influencing key analyst advisor firms/analysts, and getting mentioned in articles, Magic Quadrants or other major analyst evaluations
Product Marketing : you will be responsible for product marketing for our Records & Information Management (RIM), our largest BU comprising roughly $4B of annualized revenue.
Head of Global Marketing Support & Special Projects : you will run select team meetings, including the Marketing Leadership Team and Extended Marketing Leadership Team and operational/planning cadence, and take on special/confidential project work as requested by the Head of Global Marketing.
15+ years of marketing strategy, annual planning, analytics or operations experience, ideally in a large global B2B company.
Proven leadership skills building and leading high performing organizations, working across countries and cultures to inspire greatness
Ability to work cross-functionally to build integrated teams and plans to achieve Enterprise goals
Strong ability to translate quantitative data into actionable recommendations and to translate business objectives into marketing goals and measurements
Highly proficient in statistical modeling techniques such as multivariate multiple regression, factor analysis, logistic regression, etc., plus sales pipeline mechanics and optimization
Strong working knowledge of Marketing Technology and building an ecosystem that improves Reputation, Relationships and Revenue.
Knowledge of NPS and CX design and best practices; how to measure, implement and measure changes.
Experience managing or working with Gartner, Forrester, IDC or other advisors
Experience working alongside Sales Ops & Enablement to deliver mutually beneficial outcomes
Strong communication and presentation skills, including the ability to translate analyses into easily digestible content for executive management consumption
Strong work ethic and organizational skills
Establishes internal and external partnerships by identifying common interests and mutually beneficial opportunities.
Establishes a goal-oriented culture and continually raises the bar for organizational achievement.
Scans the internal and external environment to leverage new sources of data and create a compelling vision for the organization.
Creates an environment where independent thinking is encouraged and where productive debate about existing assumptions, methods and processes is the norm.
Recognizes and acts on ways to anticipate needs, address unmet demands, and enter new markets.
Champions and devotes resources to process improvement efforts across the function and the company.
Execute on Commitments
Creates clear strategic priorities for the business and aligns resources accordingly.
Ensures that decisions are made in a timely manner without overanalyzing data; holds managers accountable for balancing risks and meeting goals.
Effectively prioritizes the most critical projects for the business function and aligns resources appropriately.
Monitors success metrics against established criteria and benchmarks.
Collaborate Across Boundaries
Executes decisions with the goals and vision of the company in mind; acts as a representative of the company brand both internally and externally.
Identifies complex issues affecting multiple areas and develops solutions that can be applied across the organization.
Ensures a culture of cooperation and relationship building at every level of the organization; builds and continually revisits organizational structures that best support a culture of collaboration.
Iron Mountain Incorporated, founded in 1951, is the global leader for storage and information management services. Trusted by more than 225,000 organizations around the world in approximately 50 countries, Iron Mountain stores and protects billions of valued assets, including critical business information, highly sensitive data, and cultural and historical artifacts.
Providing solutions that include information management, digital transformation, secure storage, secure destruction, as well as data centers, cloud services, and art storage and logistics, Iron Mountain helps customers lower cost and risk, comply with regulations, recover from disaster, and enable a digital way of working.
Our Cores Values and Code of Ethics are our north star. They provide a solid base for how we do business and behave every day, so each one of us can experience exceptional.
If you have a physical or mental disability that requires special accommodations, please let us know by sending an email to firstname.lastname@example.org. See the Supplement to learn more about Equal Employment Opportunity.
Iron Mountain is committed to a policy of equal employment opportunity. We recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law.
To view the Equal Employment Opportunity is the Law posters and the supplement, as well as the Pay Transparency Policy Statement, CLICK HERE